How to Launch a Successful Short-Term Rental in Colorado’s Mountain Towns
With travelers flocking to Colorado year-round for hiking, skiing, festivals, and fresh mountain air, it’s no surprise short-term rentals (STRs) are booming. Whether you're dreaming of renting out a cozy Evergreen cabin or a stylish hideaway in Idaho Springs, launching a successful STR means more than just posting your property online—it means understanding the market, the rules, and what today’s guests really want.
Here's your step-by-step guide to turning your mountain property into a high-performing rental asset.
Understand County Regulations Before You Buy
Not all mountain towns are created equal when it comes to short-term rentals. Many Colorado counties have implemented strict rules, caps, and permitting requirements to maintain community integrity and housing availability.
✔️ Check for:
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Permit caps (some counties limit STRs to 10% of housing)
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Waitlists for new permits (e.g., Clear Creek County)
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Parking requirements
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Zoning and primary residence restrictions
Top tip: Always contact the planning department directly before making a purchase. Regulations can change fast.
Design with Renters in Mind
Your guests aren’t just booking a stay—they’re booking an experience. Make your property irresistible by offering:
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Modern essentials: Fast Wi-Fi, smart TV, a fully stocked kitchen
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Mountain comforts: Fireplace, hot tub, cozy beds, and rustic charm
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Outdoor perks: A deck with a view, grill, or even pet-friendly space
💡 Include a local guidebook with trail maps, restaurant recommendations, and safety tips—it makes a lasting impression.
Think Seasonally and Plan Ahead
Colorado’s seasons are dramatic, and your rental strategy should reflect that. Here’s how to stay prepared:
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Winter: Schedule snow removal and prep heating systems
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Spring: Highlight proximity to wildflowers and hikes
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Summer: Promote lake access, rafting, and patios
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Fall: Showcase foliage views and nearby festivals
✅ Automate check-ins, deep clean between guests, and block time for off-season maintenance.
Insurance and Fire Mitigation Matter
Getting insurance can be tricky in mountain regions. Some carriers won’t cover high fire-risk areas, even if your neighbors are insured.
🔥 To stay covered:
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Clear brush and trees from the property perimeter
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Use fire-resistant materials when possible
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Shop quotes from multiple providers early
Moxie Property Group provides STR clients with a vetted list of 30+ insurance carriers so you’re not left scrambling.
Market It Like a Pro
Your listing needs to pop on platforms like Airbnb, VRBO, and Booking.com. That means:
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Professional photos
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Optimized descriptions packed with keywords
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Smart pricing tools to adjust with seasons and demand
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Social media or your own site for direct bookings
🎯 More visibility = more bookings = more revenue.
Get Local Support
Even the best hosts need backup. Hiring a local property manager can:
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Ensure top-notch guest communication
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Handle maintenance issues
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Keep your reviews glowing
The mountain rental market is competitive—but with the right strategy and local guidance, your property can stand out and stay booked year-round.
Contact Us
🏡 Moxie Property Group
📞 (303) 578-1220
💻 [email protected]
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